J-Lo takes it all off and show them she is still Jenny from the Block!
Jennifer Lopez turned 53 on Sunday and celebrated the occasion by stripping down to her birthday suit to launch her latest business venture, JLo Body by JLo Beauty.
“I am the age I am, but I feel amazing and happier than ever,” she told People in a new interview promoting the line. “I feel like I’m just at my halftime right now and just getting started.”
Lopez first announced the news via her “On The JLo” newsletter, telling fans that she’s come out with a product to highlight everyone’s best “asset”, a new “FIRM + FLAUNT™ Targeted Booty Balm,” $65.
Then Lopez later shared a a sexy campaign video that featured her promoting the product in the nude on Instagram. The balm aims to firm the skin’s appearance in targeted areas like the booty, hips and thighs.
“We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty,” she explained.
“Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm.”
Lopez went on to explain to her fans by saying, “I want you to flaunt your best assets… yes, I said assets and I want you to feel great doing so!”
A limited amount of her booty balm has been released until the full launch hits in August.
