She’s a Barbie girl living in a real Barbie world!
A Barbie fan has become an Instagram star for sharing her obsession with the color pink and creating her own real-life Barbie dream house.
Bruna Barbie, from Curitiba, Paraná in Brazil, who used to work as a lawyer, was first nicknamed Barbie in school and it stuck.
Now the model and influencer, who has a law degree, is making a living simply for her love of all things pink.
She shares her day-to-day “pink life” on Instagram, YouTube, and TikTok, where she has more than 23 million followers in total and her videos get more than 40 million views.
Bruna says, “I was born in Brazil, in the city of Curitiba in the State of Paraná. I have a brother and I am the youngest daughter. I did well in school and went on to achieve a degree in law. I have also worked as a model over the years but today I am a proud digital influencer. I’ve always been in love with the color pink since I was little, but from my teen years onwards, I wouldn’t trade pink for anything!”
As an adult, Bruna has spent just over $200K to turn her home completely pink, including the water in her swimming pool.
“I started on VibeFlog sharing photos of my day-to-day with my pink looks and before I knew it, I started to get popular on the internet. I didn’t really think too much about it,” Bruna says.
Now she has 18.3 million digital followers and is ranked in the top 10 for Brazilian influencers.
She says her followers started asking her to create a YouTube following her day-to-day life.
Bruna said, “Until then I’d only really shared photos of my pink outfits, but soon after, I decided to take the leap and make some videos for YouTube. I started sharing my pink life more and more.”
Then suddenly one of her videos went viral and after that she skyrocketed over night into a success.
As her online presence continued to grow, Bruna came to be faced with a risky decision.
She explained, “I was getting busier and busier running my social media. I didn’t have to give up my law career for my pink career but I definitely had to pause it. I was growing as a digital influencer and it wasn’t possible to reconcile the two jobs. I soon realized I wanted to share my passion for the color pink and my inspiration from the Barbie doll with the world.”
As Bruna started to earn good money out of being an influencer, she decided to start her next mission: to make her very own Barbie dollhouse to live in.
She doesn’t usually spend a lot of money because brands often send her free pink items such as clothes, makeup, and decorative furniture.
Her bedroom, appliances, kitchen utensil, bathroom, clothes, glasses, shoes, and even her swimming pool are now bright pink.
In 2021, she bought herself a pink car, the exact same Barbie toy car that Barbie creator Mattel released.
She said, “With my successful work as a digital influencer, I started making a lot of money. Then I saw the possibility of building a house inspired by Barbie and inspired by my pink style. My home is a place where wishes come true, where imagination is transformed into sweet, pink, and unparalleled experiences and where fantasy goes hand in hand with the real world.”
