Will the real Hailie Mathers please stand up?!
Eminem’s daughter, 26, announced on Instagram that she is hosting a podcast, appropriately called “Just a Little Shady”, and that she’s filed a trademark application to sell clothing and “non-medicated skincare preparations” in conjunction with her new entertainment brand, Hailie Jade, LLC.
According to documents, Mathers also filed an application in June to trademark her podcast name and to sell hats, shirts and clothing jackets with the brand.
As a brand ambassador for Garnier USA and Puma, the “Lose Yourself” singer’s daughter is already well-versed in the fashion and beauty world.
“Just a little shady podcast is about to drop!” she posted on Instagram Tuesday. “This project has been in the works for a while & i’m so excited for the first episode to be launching!!”
Hailie also tagged the podcast’s Instagram handle, @justalittleshadypodcast, with its bio proclaiming, “let’s talk about my life, pop culture & get a little shady.”
Hailie already has a mass amount of followers on social media, with 2.7 million Instagram followers and close to a million on TikTok, and fans were thrilled to hear the news.
“The name is ICONIC!” commented one follower, while another added, “An Epsiode with Em would break the internet.”
Her famous rapping father, also made a foray into the clothing world in the early 2000s with his now-defunct Shady Ltd. brand, and since then has launched T-shirts with Chrysler and Title Boxing.
Despite having an impressive online following, Mathers generally keeps to herself when it comes to sharing details about her personal life, although she shared a rare PDA photo with her boyfriend, Evan McClintock, earlier this year.
